What is Analytical Marketing and Why Should You Use It?
Analytical marketing is the evaluation of data derived from marketing campaigns through different channels such as email or social media. In simple...
Marketing
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Search Engine Optimization
How Does Your Website Speed Affect Your Visitors?
Did you know that the loading time of your website, can affect your Google search rank? The loading time of a website...
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Marketing
5 Of the Worst Marketing Campaigns Ever
In this modern age of computing and technology, brands are trying harder than ever to improve their online presence. A brand’s campaign going...
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Social Media
4 Social Media Lessons from Game of Thrones
This post first appeared on LinkedIn and was written by Alex Winston – You can find the original post here. So it’s...
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Marketing
7 Shocking Truths Behind Why Clickbait Works
Clickbait is one of the most popular delivery methods for news. It’s become so popular in recent times that even large news...
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Copywriting
Best Locations for Remote Working
If you’ve ever wanted to work for yourself, then there’s no better time than now. Self-employment in the 21st century is a...
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Search Engine Optimization
A Guide to a SEO Audit For Your Business
Getting a professional search engine optimisation (SEO) audit of your website is often overlooked. Yet an SEO audit is an important step...
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Conversion Optimisation
The Hidden Rules of A/B Testing
A/B testing (also known as split testing) is one of the most important aspects of conversion optimization. Once you’ve researched the demographic...
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Marketing
Marketing in eSports For Your Business
If you aren’t already aware, eSports has become a global success that is taking the world by storm. It’s had exceptional yearly...