If your business has a website, then you probably know how important search engine optimization (SEO) is. Without it, your website won’t appear on search engines such as Google, and users will never make it onto your site.
In order to improve your SEO efforts, businesses should look at hiring an SEO copywriter. Why? Well, the real question is: why not?
Not only does writing SEO content improve your chances of ranking on search engines, but it also helps improve your conversion rate. This fine art of writing can do wonders to your website simply by changing the tone and structure of your content.
However, that’s not all, SEO copywriters bring so much more to the table. Here’s why your business needs an SEO copywriter.
What is an SEO Copywriter?
For those of you that aren’t familiar with the online terminology, an SEO copywriter can be described as: an individual who writes convincing and compelling content for websites that contain good SEO practices.
These good SEO practices greatly increase the chance that the content will rank higher in search results and therefore drive more quality traffic.
It might be hard for someone new to SEO to understand the difference between a traditional content and SEO content. Here’s a handy table to help make a comparison.
|Traditional Copywriter||SEO Copywriter|
|Traditionally writes for newspapers, magazines and letters||Specifically writes for websites only|
|Uses passive voice to convince and persuade the reader||Also uses passive voice to convince and persuade readers|
|Don’t concern themselves with keywords||Write content to include certain target keywords|
|Content doesn’t rank well on search engines||Content is written so it ranks highly on search engines|
As you can see from the table above, there are some significant differences between a traditional copywriter and an SEO copywriter. The main difference is primarily that SEO copywriters write content solely for websites with search engines and the target audience in mind. Traditional copywriters, on the other hand, only have the target audience in mind. This is because traditionally their content is for newspapers, magazines and other offline mediums.
What happens when you use a tradtional copywriters for online content? It usually doesn’t perform well.
However, it’s not their fault that search engines have a hard time understanding their content. Search engines rely on certain clues within the content to determine what it’s about. These can include things such as keyword density, related keywords and heading titles. If your content is lacking these essential clues, then don’t expect your content to rank well on search engines.
Now you understand what an SEO copywriter is and why they’re so useful, here are some of the many benefits of hiring one.
Help Improve Website Rankings
The first benefit of hiring an SEO copywriter is in the name. SEO (search engine optimisation) plays a crucial role on your website and its visibility on search engines. Get your SEO wrong, and search engines will never pick up your website. That means no matter how much information or content you have, nobody will ever read it.
To improve your rankings and attract genuine, organic traffic, you need to make sure your SEO is up to scratch. Luckily an SEO copywriter can help improve your content so search engines can understand it. By following SEO guidelines, an SEO copywriter can improve your existing content or write some new content specifically for a target keyword. This optimisation of content for the chosen keyword gives your content (and website) have a much better chance of ranking higher on search engines.
Not Everyone Is a Great Writer
If you hate writing or just don’t have an interest in it, then sometimes it’s best to leave it to the professionals. If you want high quality and original content that readers will love, bookmark and share, then you need to put in a lot of effort. This means if you’re naturally not a great writer or don’t really have an interest in writing, then you should probably hire an SEO copywriter.
Not only do they have years of experience writing content for various websites on a range of different topics, but they also have a passion for it. Let’s face it; some people are better with words than others. Take Stephen King, for example; he’s a great story teller that has written plenty of books over his career, with almost all of them becoming best sellers. His ability to use words to tell gripping stories has made him very successful and a recognisable name. How did he do it? Through years of practice of course!
This means if you’re not willing to invest the required time and effort into becoming a good SEO copywriter, then you might as well hire someone else. Not only will it be cheaper in the long run, but most likely you’ll get better results.
Not As Expensive As You Think
One of the most common reasons businesses and website owners don’t already have an SEO copywriter is mainly down to the price. They often believe that SEO copywriters are expensive and don’t offer a good return on investment. We disagree.
Regardless if you hire an SEO copywriter or not, someone will need to write content for your website. Regular new content is essential for bringing in high-quality traffic and for making your website appear on search engines. This means you essentially have 2 options: write the content yourself, or hire an SEO copywriter.
If you decide to write the content yourself then it better good! Like we mentioned before, it takes a lot of time and effort to become a good SEO copywriter. Why invest all that time and money into something you might never be good at, when you can already hire an experienced writer?
Some business owners already spend a lot of their time running and managing their business to write content. That’s understandable, but it’s not an excuse for no content. With the price of an SEO copywriter costing a minuscule amount compared to their return, it’s an obvious investment.
Think about it, if you buy some content for your website and it starts to rank well, you could be bringing in 100 extra visitors or more a month. If you achieved an average conversion rate of 2.35% then you would be bringing in 2 additional sales every month. It might not sound like a lot, but the beauty of SEO is that it brings in steady traffic every month. These 100 extra visits aren’t going to disappear overnight, in fact, they are going to stay the same or increase over the next 12 months. This means in 12 months you bring in an extra 1200 visitors or 28 sales, all from spending a little bit of money on content.
Improve Your Website Today
Looking to drive high-quality organic traffic from search engines to your site?
Here at Piccana, we offer a range of SEO copywriting services to help businesses drive more traffic to their websites. To learn more how you can invest in quality content for your readers, contact us below.