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10 Digital Marketing Facts Every SEO Marketer Should Know

Search Engine Optimization | by Neil Andrew

If you’re in the SEO industry, then you should know that it’s full of statistics and numbers. These figures might be boring to some, but to SEO marketers they help them bring home the bacon.

There are some statistics and facts every digital marketer should know off the top of their head, such as the average click through rate of the 1st position in Google. If you don’t know what that is then don’t worry, we’ll cover it later. However, if you really want to improve yourself as a digital marketer then these are the facts and statistics you should know.

Here are some eye-opening digital marketing facts that will make you rethink your current SEO strategy.

1. The Top 5 Results on Google Get 75% of the Clicks

To break it down even further the top result on Google gets around 32% of the clicks while the second result gets significantly lower at around 18%. These are some very important statistics that are often overlooked. If your keyword research tool says a keyword will get 1,000 searches a month, then, in reality, you can expect 320 visits if you claim the number 1 spot.

2. The Number of Organic Results Have Decreased on Average by 15%

Over the past few years, there has been a major shakeup in Google’s SERPs. Instead of displaying the traditional 10 results, Google has started to introduce new features such as map packs and more adverts. All of these new features have actually lead to a decrease in the number of organic search results. Good news if you’re running PPC ads, bad news if you rely on SEO.

3. 75% of Users Never Scroll Past the First Page

A report by Hubspot uncovered the interesting statistic that 75% of users never scroll past the first page. You’ve probably heard the phrase “the best place to hide a body is on page 2 of Google”, well they weren’t joking! If your website is currently ranking on page 2 then it might as well not be ranking at all.

4. Websites With Over 50 Pages Generate 48% More Traffic Than Those That Don’t

Bigger websites generate more traffic to their website; it’s kind of obvious right? But why? Having more pages indexed on Google significantly increases the number of keywords you will rank for. These additional keywords (which include hundreds of long tail keywords) will help bring your website more traffic. If you rank on average 10 keywords per page, then 50 web pages will equate to 500 rankings and a nice amount of traffic.

5. The Average Page 1 Result Has 1,890 Words

Let’s face it, Google loves rich and detailed content which gives readers value and answers questions. It should come as no surprise then that results on the 1st page of Google have on average 1,890 words. The next time you’re trying to get a website on the 1st page of Google, make sure you include plenty of content.

6. 47% of Users Expect a Web Page to Load in 2 Seconds or Less

Speed kills… your conversion rate. Based on a survey ran by KissMetrics, the researchers discovered that nearly 50% of all web users expect a web page to load in 2 seconds or less. In this modern age, nobody has time to be waiting around and expects things to load instantly. If your website takes less than 2 seconds to load, then you need a new web host. Just imagine how many potential customers you are losing!

7. Organic Search Accounts for 41% of External Traffic

With the increase in social media traffic, many marketers have turned to social media only. What a mistake. Organic search still accounts for over 41% of external traffic to websites which currently beats social media traffic by more than 300%. Making sure you have a good SEO strategy for your website is the best way to generate traffic. If you’re a super digital marketer, then you’ll harness the power of both to boost your traffic even more!

8. 40% of People Only Search Using a Smartphone

The times are changing. No longer is the average user sitting at home browsing your website on their computer. Instead, an increasing number of users are now using their smartphone to do all their browsing. Why sit around at home when you can browse on the go? Making sure your website is mobile-friendly is crucial if you don’t want to scare customers off.

9. 86% of All Ad Impressions Go to the Top 4 Spots

Google’s adverts are a great way to bring some extra traffic to your website, but only if people see them. Currently, 86% of all ad impressions go to the top 4 spots above the search results. If your advert happens to be in position 5 or lower, then you’re wasting your time. Always make sure you’re bidding enough to get your ad in position 4 or higher.

10. 50% of Search Queries are 4 Words or Longer

Whoever said that you had to target those short competitive keywords? Over 50% of all search queries are 4 words or longer which can be viewed as long tails. Limiting yourself to just the short keywords is a bad idea as they are often the most competitive and hardest to rank. Having longer keywords is a much easier option to rank higher and generate more traffic to your website.

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