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The Top 8 Benefits of Email Marketing

Marketing | by Neil Andrew

Email marketing is a powerful digital advertising strategy that thousands of businesses use efficiently to increase their website’s traffic and to generate sales. If you’ve ever bought from an online store then the chances are you were signed up to their email list. These emails keep customers and clients up to date with the ongoings of a business including their new products, special offers and important information.

If you’re considering using email marketing in your business but aren’t convinced it’s for you, then we’re here to tell you it is. We’ve found 8 solid ways in which your business can benefit from the use of email marketing. Here’s what you need to know.

Personalised Messages

personalised message

One of the first benefits of email marketing is that it allows businesses to completely personalise the messages sent out to subscribers. This means instead of sending a generic “Hey, how are you?” email; you can include certain personalisations such as the subscriber’s name. This personalisation of emails might not sound like a big deal, but it’s been proven that personalisation actually increases conversions. In fact, 75% of consumers are more likely to buy from a retailer that recognises them by name as opposed to a generic email.

Compared to other traditional marketing methods such as flyers and leaflets, email marketing and it’s personalisation can greatly help increase your conversions.

Less Overhead Costs

When you think about running a marketing strategy, you often have to think about the budget and what you can and can’t afford. However, when it comes to email marketing, since the costs are extremely low, it’s not normally an issue. Email marketing software can be picked up for less than $100 a month for small campaigns and only a few hundreds for larger campaigns. Considering email sign ups are free to get from existing and new customers, you don’t have to spend a lot to get into email marketing. These low costs also help increase your overall return (which we’ll cover later).

Ability to Track Engagement

email engagement

One of the most useful benefits of email marketing has to be the ability to track user engagement on your lists. Without feedback and data on your marketing campaigns it can be extremely hard to tell if a campaign is profitable or not. In the old days when businesses used to run direct mail and leaflet campaigns, it would be difficult to identify where customers were coming from. In fact, most of the time sales operatives would have to ask customers, “how did you find us?”.

Thankfully, those days are long gone, and email marketing now allows you to track every single open and click. This valuable information gives you a unique insight into how your email campaigns are performing and how you can improve them. By using this data to your advantage, you can increase your sales and return on investment even more.

Measurable Results

With the ability to gather statistics and analytics from your email campaigns, this also gives you the ability to measure your results. Having cold hard facts about your open rate, click through rate and return on investment helps you make profitable decisions in the future. There’s no point throwing money at a campaign that isn’t profitable when that money could be better spent elsewhere.

The data and statistics from email marketing allow you to make justifiable decisions. If you’re a co-business owner, then this can be useful when trying to convince other owners to invest money in email marketing. If you’re a marketing manager, then it’s great to use the data to explain to higher management how you can benefit from email marketing.

Environmentally Friendly

paperless enviromentally friendly

Now this reason might not be at the top of your list when you think about email marketing benefits but hear us out. Climate change is a huge issue around the world right now and there are plenty of businesses doing their thing to help reduce their carbon footprint. Since there are a lot of customers out there that also want to stop climate change, adopting an environmentally friendly marketing strategy is a great idea.

If you send all your marketing material via email while your competitors send out leaflets and flyers then who’s more environmentally friendly? Obviously you! If you use this as a sales point then customers concerned about the environment are going always to pick you over your competitors. This means more sales for you while doing your bit to save the environment, that’s a win-win right?

Easy to Create

If you’ve never done email marketing before, then it might sound difficult to create high converting emails and send them out to thousands of subscribers. Surprisingly enough it’s a lot easier than you think. Currently, there are plenty of email marketing service available such as AWeber, MailChimp and ConvertKit to name a few. All of these programs come with built in email templates that users can simply modify to fit their marketing needs. There’s no need to spend hours making your own template when you can just use a successful tried and tested one instead.

Global Reach

global

Compared to other types of marketing, email marketing allows businesses to target a global audience with ease. Imagine trying to do the same thing with direct mail marketing, handing out flyers or even SMS messaging. None of them even come close to the low cost and simplicity of email marketing. With email marketing, an email is an email, and it doesn’t matter where the user is located the price will be the same.

For other forms of advertising, it can often cost significantly more money to target global audiences by having to pay for global postage and international rates. Like we mentioned earlier, email marketing also allows you to customise messages to subscribers. This is an amazing advantage when dealing with a global audience. Not only can you send emails with different currencies, but you can also send entire emails in a different language.

Excellent Return on Investment

One of the biggest benefits of email marketing has to be the cost and the effect it has on your investment. Since email marketing only requires a small amount of money to get started, your return can often be substantial. Once you give email marketing a try you’ll see why it’s one of the most popular methods used by online businesses, not only is it simple, it’s highly profitable.

Thinking of trying email marketing for your business? Leave it to the professionals.

Here at Piccana, we manage numerous clients email marketing campaigns ensuring that they get the best return on their investment. No matter if you’re a digital agency looking to outsource your marketing campaigns or you’re looking for something yourself, our experienced email marketing team can help.

Contact us below to see how we can take your email marketing strategy to the next level.

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