Pay per click is one of the greatest marketing wonders of the world. In just a matter of minutes, you can have a PPC campaign sending highly targeted traffic to your website. However, depending on your level of PPC knowledge, not all campaigns will be successful.
A pay per click campaign requires a lot of work and effort. From the initial keyword research to the optimising of keywords, if you want your campaign to be a success you need to put in hard work.
Unfortunately, not everyone has the time or knowledge to run a successful PPC campaign. But you shouldn’t cross PPC off your list just yet! There are many companies out there that specialise in PPC management and will run the entire campaign for you.
Even if you’ve been running your own PPC campaigns for a while, leaving it to the experts is always the best idea. Before we look at why pay per click management is so important, why even bother with PPC advertising in the first place?
Why Pay Per Click Advertising?
If you’ve had a website for a while, then you should know how hard it is to get visitors to your website. Maybe you’ve been experimenting with SEO to try and increase your rankings, but the chances are you’ve seen little improvement.
Organic traffic from Google is by far the best way to get relevant traffic to your website. However, the downside of organic traffic is it can easily take months of SEO before you see improvements. Not to mention that there are a lot of times were reaching page 1 is basically impossible. Unless you are willing to spend tens of thousands of pounds per month.
Pay per click advertising, on the other hand, can place you on page 1 of Google instantly. Giving you immediate results in a short space of time. In a sense it can be viewed as cheating, you jump in front of all the top websites and take the number 1 spot for yourself. All for a price of course!
As you’d expect, this gives you hundreds, sometimes even thousands of highly targeted visitors coming to your website. As long as you have what these visitors are looking for, you’ll see a massive increase in conversions.
Why Managing Your PPC Campaign is Vital
Managing a PPC campaign can often be the difference between success and failure. The setup of a campaign is just the starting point and doesn’t always produce results straight away. Over time you can turn a bad campaign into a great one, and a good campaign into an excellent one. As long as you put in a little time and have patience.
When running a PPC campaign there are numerous factors you have to constantly monitor. With lots of competitors bidding on the same keyword, sometimes certain keywords can become too expensive and not profitable anymore. On the other hand, keywords that might have been profitable in the past can often lose value. At the same time, keywords you have never considered before can become the most profitable.
Another factor to consider is the trend of the keyword and the search results. If the search results of a keyword are slowly decreasing, then it might be time to abandon ship and remove it from your list. Why focus on a keyword that is losing search results when you could be bidding on new and upcoming keywords with lots of potential?
Leave Pay Per Click Management to the Experts
As you can see, managing your PPC campaign can often be the difference between success and failure. If you want to get the best value for money, then you need to constantly optimise your campaign and keywords for the best results.
If you want to free up some time in your busy business life and improve your campaign results then you should consider pay per click management. Not only do companies have the time to manage your campaign but they also have the industry tools and experience.
Now you’re probably thinking, this sounds costly… but you’d be surprised!
Pay per click management services can start from as little as £100 per month depending on the size of your campaign and spend. For such a low price not only do you get a PPC expert to optimise your campaign for the best return, but they can also do things such as improve your quality score.
The quality score is a metric used by Google to determine who’s ads get shown more and for a cheaper price. A higher quality score means you actually save money per click, as much as 50% in fact! Compare this to a low-quality score were you actually end up paying more per click, you can see why it’s beneficial to have a high-quality score.
Pay per click management companies can also give you advice on how to improve your conversion rates by improving your landing page. Getting cheap targeted traffic is the first part of a good PPC campaign, but ultimately you want visitors to convert!