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What is Search Engine Optimization?

Search Engine Optimization | by Neil Andrew

When it comes to inbound marketing, not many businesses are actually aware of what search engine optimization is. In the inbound marketing industry, we like to continue the internet trend of abbreviating anything with more than one word. Across the wide plains of the internet, you’ll often see search engine optimization written as SEO.

This is not to be confused with SEM as this is also includes paid advertising. While a lot of people may have heard of PPC and other three letter acronyms, not that many people are aware of what is Search Engine Optimization, but don’t worry! We are here to tell you.

What is Search Engine Optimization According to the Dictionary

It would be difficult to define the question ‘What is Search Engine Optimization’ without going to the dictionary. Pulling the definition from Oxford Dictionaries gives us the following:

[mass noun]

The process of maximising the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.

It’s a pretty clear definition but what does it mean in terms of your business? When your business practices SEO the goal is to ensure that your website is optimized for search engines such as Google or Bing. Search engines rely on algorithms to provide users with the best possible results related to their search. While no-one knows the exact algorithms a lot of SEO experts have figured out what works and what doesn’t so it’s possible to optimize your website to appear higher on these search engines. This higher you appear in organic search the more traffic your business will receive.

Graph of Click Through Rate vs Google Position

What is Search Engine Optimization According to the Experts

If you still don’t fully understand SEO we don’t blame you. It’s not something that you can learn within a short blog post. However, we fully believe that a video is worth AmountOfFrames*1000 words. So here’s a fantastic video by Search Engine Land explaining very simply what SEO is:

If you want to learn more about SEO and what it can do for your business then you can get lots of great guides from the internet. A great starter guide is provided by Google and can be found here. If reading guides isn’t your learning style then take a look at our awesome blog. It’s full of great examples of how you can apply SEO to your business and improve your search rankings.

Ask Us Anything About SEO

If you would like to talk about what SEO can do for your business then you can always contact us using the button below.

We would love to answer any questions you have regarding what search engine optimization is and how it can help your business. Don’t be shy, we love a good chat!


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