Why use Google+? It’s got an undeserved reputation as the worst social media out there. The UI is often considered clunky, it’s difficult to use for a new comer, it’s not as cool as Facebook and your friends don’t use it, oh and it’s got a 98% decline in engagement rate each year. The graph below from Statista shows the market share of each social media network.
Why use Google+?
With all the above information it can be difficult to see any positives if you use Google+ but there are some. The key point to consider before we go any further is to stop comparing Google+ to twitter and Facebook. It’s not trying to replace any other social media network and you shouldn’t treat it like that. Google+ is its own independent social network and its part of Googles bigger plan to change the way you interact with other people. It’s not designed so that you can see your friends’ holiday snaps, it’s designed to post industry related relevant content.
Google+ positively improves your search engine results
Do you want your website to rank higher on Google? Then why aren’t you using Google+! Everything that you post on G+ is immediately indexed by Google. This positively effects your search engine results for your website, causing you to rank higher and get more traffic. It makes sense that the people who own the search engines are going to favour their own products when it comes to their search algorithms. While this isn’t yet proven it’s not like anything bad is going to happen if you start using social media for your business. This reason alone should be enough to answer why use Google+.
Your Brand interacts with different communities
This is one thing that Google+ has managed to implement far better than any other social network. When you create your brand page one of the first things you should do is join communities related to your industry. This will not only allow you to interact with people who are in the same field but it will also give you a place to share your content as a brand. This is a great place for people to find your content but to also share your content. It’s another great reason as to why use Google+ and if you want to learn anymore about communities you can check out this awesome post.
Google Local
By correctly filling out and optimising your Google+ page you are going to appear on Google for local search. This not only shows your contact details, but it also shows your reviews and a link to your Google+ page. Why is this beneficial? Because 4 out of 5 consumers conduct local search. If a customer is out in the street and decides to look for a café using their smart phone then they want something local to appear. Without a strong Google+ presence with the correct up to date information, and lots of trustworthy reviews, you aren’t going to attract that customer.
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Hmm… I am not sure if there is directly positive effect on search rankings if posting on g+. Indexing yes, ranking – not sure. If that would be the case, G+ would already be floaded with backlinks and spammers. And this is what G fights against. Regars, Matija