Pay Per Click (PPC)
Pay Per Click advertising, often abbreviated to PPC, involves paying every time someone clicks on your advert. The main benefit of PPC is that you aren't paying for people who have no interest in your product or website - you only pay for actual visitors/leads. As a result of this, PPC can provide a much better return on investment than most traditional advertising methods such as print or even TV/radio. However, PPC campaigns must be carefully managed in order to avoid incurring high costs and low click through rates. Our expert PPC management team can help you with this, giving you the best possible return on your investment.
Google Adwords
Google Adwords is the most common PPC platform. Adwords allows users to place text adverts alongside relevant Google searches/keywords - allowing you to put your site at the top of page 1 without even needing to worry about your SEO. The following video from the Adwords team explains exactly what Adwords is in detail:
What is Google Adwords?
Why Use Adwords?
Google is the most popular search engine, with with over 3.5 billion searches per day. Getting your business in front of those people using SEO/organic traffic is time consuming and involves a large financial commitment, but with PPC and Adwords results are instantly measurable. Plus, your budget is whatever you set it at, so you can test the waters with just a small PPC budget.
As with anything, there are pros and cons to choosing Google Adwords as your PPC platform.
Google Adwords Pros:
- More traffic than any other platform
- Easiest platform to manage
- Discount vouchers available from Google
- Integrates well with other Google products
Google Adwords Cons:
- Can be very expensive per click
- Hard to make profitable if your have low margins
- Very competitive on certain keywords
As with anything, there are pros and cons to choosing Google Adwords as your PPC platform.
Google Adwords Pros:
- More traffic than any other platform
- Easiest platform to manage
- Discount vouchers available from Google
- Integrates well with other Google products
Google Adwords Cons:
- Can be very expensive per click
- Hard to make profitable if your have low margins
- Very competitive on certain keywords
Bing Ads
To combat the rising popularity of Google Adwords, Yahoo! and Bing have teamed up to create the Yahoo! Bing Network. The Yahoo! Bing Network, also known as Bing Ads, is very similar to Google Adwords but with a few crucial differences. Like Adwords, Bing Ads allow you to pay to get your website on the front page (although this time it's on Bing and Yahoo - not Google). The cost per click on Bing Ads is considerably lower than Google Adwords due to less competition and less people using Bing as a search engine. However, Bing Ads is constantly growing and can provide a great return on investment in certain niche markets. Our Bing Ads management team will tell you if it is the right platform for you compared to Google Adwords.
Why Use Bing Ads?
Although not as popular as Google, both Yahoo! and Bing have a significant market share, with the number of Bing searches growing year on year at a faster rate than Google. Bing Ads fulfills a need for a lower priced PPC option in various niches and is particularly effective when targeting certain demographics. Although Bing Ads will not drive as much traffic to your site as Adwords, the leads can be more qualified and your overall cost per click lower - allowing your marketing budget to go further.
Our dedicated Bing Ads management team will help. As with Adwords, Bing Ads has various pros and cons.
Bing Ads Pros:
- Lower cost per click than Adwords
- Strong performance in some niches
- Excellent for targeting certain demographics
- Less competition on valuable keywords
Bing Ads Cons:
- Much lower traffic than Adwords
- Can be difficult to manage
- Less support/training than Adwords
Our dedicated Bing Ads management team will help. As with Adwords, Bing Ads has various pros and cons.
Bing Ads Pros:
- Lower cost per click than Adwords
- Strong performance in some niches
- Excellent for targeting certain demographics
- Less competition on valuable keywords
Bing Ads Cons:
- Much lower traffic than Adwords
- Can be difficult to manage
- Less support/training than Adwords