Online Reputation Management (ORM)
ORM is an acronym for Online Reputation Management, and is the process of controlling what appears in Google searches when people search for you or your business. ORM can take many different formats, but can be broken down in to personal ORM and business ORM sectors. The two sectors are very similar in terms of process, but with different elements.
Business ORM:
Business ORM involves customers or clients searching for your business or brand name on search engines. Customers are much more likely to buy from a business with a strong online reputation, so having positive reviews and articles is of great importance. Likewise, if your customers find poor reviews or negative articles then they are much less likely to buy from you.
Positive Review Promotion:
One aspect of business ORM is positive review promotion. This involves encouraging your customers and clients to leave positive reviews about your business and limiting the presence of negative reviews. Negative reviews may be limited by encouraging clients to first communicate any issues with you, rather than leaving a review. We partner with an industry leading ORM platform to provide this service.
Burying negative news:
If negative news and articles about your business are appearing on search engines then you could be losing a lot of business. Negative reviews can unfairly impact a business when:
• The reviews/articles were unjustified
• The reviews/articles were left by competitors
• The reviews/articles relate to a previous owner of the business
By utilizing an industry-leading ORM platform we can ensure that your customers only see fair reviews about your business, and are discouraged from leaving any negative reviews themselves.
To see what our business ORM services can do for you please contact us and find out how we can help.
Business ORM
Positive Review Promotion:
One aspect of business ORM is positive review promotion. This involves encouraging your customers and clients to leave positive reviews about your business and limiting the presence of negative reviews. Negative reviews may be limited by encouraging clients to first communicate any issues with you, rather than leaving a review. We partner with an industry leading ORM platform to provide this service.
Burying negative news:
If negative news and articles about your business are appearing on search engines then you could be losing a lot of business. Negative reviews can unfairly impact a business when:
• The reviews/articles were unjustified
• The reviews/articles were left by competitors
• The reviews/articles relate to a previous owner of the business
By utilizing an industry-leading ORM platform we can ensure that your customers only see fair reviews about your business, and are discouraged from leaving any negative reviews themselves.
Business ORM
Personal ORM:
Personal ORM involves people searching for your name on search engines. This could be potential employers, business clients or even romantic partners (trust us, it happens!). Personal ORM can take two main paths – burying negative content about yourself beyond page 1 of the search results, or promoting positive content about yourself.
Burying negative personal content:
Perhaps you made a mistake in the past and you’re looking to move on, but when people search your name all they see is negative articles and reports about you. This could seriously harm your future career opportunities (did you know over 80% of recruiters search online for job candidates?) amongst other things.
Burying negative content with our Personal ORM service can help with this. We will push those sites that paint you in a bad light beyond page 1, where very few people are searching, restoring your online reputation.
Promoting positive personal content:
You want to show potential employers or business clients why they should take notice of you above everyone else. Perhaps you have qualifications to show off, or want to let people know that you are an industry guru. We can push your positive content up the search results and on to page 1, causing people to take notice of you.
Personal ORM will often involve the following processes:
• Personal branding
• Personal websites
• Right to be forgotten requests
• Burying negative content
• Promoting positive content
If you are interested in securing or promoting your personal online reputation using our ORM services, please contact us today to see how we can help.
Personal ORM
Burying negative personal content:
Perhaps you made a mistake in the past and you’re looking to move on, but when people search your name all they see is negative articles and reports about you. This could seriously harm your future career opportunities (did you know over 80% of recruiters search online for job candidates?) amongst other things.
Burying negative content with our Personal ORM service can help with this. We will push those sites that paint you in a bad light beyond page 1, where very few people are searching, restoring your online reputation.
Promoting positive personal content:
You want to show potential employers or business clients why they should take notice of you above everyone else. Perhaps you have qualifications to show off, or want to let people know that you are an industry guru. We can push your positive content up the search results and on to page 1, causing people to take notice of you.
Personal ORM will often involve the following processes:
• Personal branding
• Personal websites
• Right to be forgotten requests
• Burying negative content
• Promoting positive content
Personal ORM