Wordpress is technically already a relatively good platform for SEO without any input from you. The unfortunate news is that ‘relatively good’ isn’t going to be enough to get your company to the top of Google. Unless your website is in a very small niche then you aren’t going to find much luck in your search rankings without applying some kind of SEO techniques. Here are some WordPress SEO tips that are simple for you to use, but strong enough to get your company ranking.
WordPress SEO tips – Use Yoast SEO plugin
Yoast SEO is a great plugin which provides you with scores for your pages SEO. It looks at common SEO ranking factors and tells you how to improve your page. Some of the general areas it looks at how easy is the copy to read, how many times the keyword or phrase appears in certain areas (Headings, copy, URL, titles etc), how many outbound links are on the page, and other ranking factors. An image of an example page is shown below.
While this is a simple plugin it at least makes sure that all your pages are optimised well and can be used by a novice with little SEO experience. If you struggle to install a plugin to WordPress you can find lots of videos on YouTube.
WordPress SEO tips – Build a Site Map
When we said WordPress was ready for SEO out of the box we might have lied a little bit. WordPress is good for SEO but it’s not perfect without some plugins. Without the above plugin your website won’t have a full XML sitemap and a sitemap is important because Google said so. If you don’t want to manually create a sitemap you can easily create on with this popular plugin which can make the process almost fully automated. This is one of the most important WordPress SEO tips on this page because a sitemap will help Google bot index those pages that are most important to you.
WordPress SEO tips – Canonicalization
What is canonicalization? No it’s not a word we made up to sound smart; It’s a process for converting data that has more than one possible representation into a standard form. So what does that have to do with your website? Well let’s do a simple test. If you try to access your business website with a www. and without you’ll find that both of them work. The problem is that these are identical pages and Google needs to pick which one to represent your website. What you should do is help Google to select which is your preferred page. How do you do that? Well you can follow this great guide.
WordPress SEO tips – Blog Posts and SERPs
If you don’t know what SERPs means it stands for search engine results page and it’s how your blog posts appear on search engines like Google. This is an example:
Did you enjoy our WordPress SEO tips? Let us know what you think down below in the comments and we’ll get back to you. If you want to get any more information check out these related articles or contact us.
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